My training in animation provided me with skills that I found could be applied to web and graphic design. As I've built my client base, I've found interaction with them during the design process is critical and I apply the following practices:
- Capture the essence of the business and define their objectives and the message they want to convey.
- Generally a client already as an idea of logos, advertisements, or websites that appeal to them, and I utilize what they like in my design process.
- Most importantly the process should start by identifying and understanding their target audience which ultimately will guide us to color, tone, imagery, and movement that will be important elements in the finished product.
Each of the following is a design project I've worked on, most of which are logos. Select them to see how I got to the final product!