BookItGlobal is a cloud technology company I've worked for since its launch in 2012, originally DivingGlobal. The original DivingGlobal logo was a project I inherited from someone who had been working on it. Mike (CEO of DivingGlobal) thought it was missing something and thus I was brought in to see what I could add. Once the logo was completed, I was presented with other graphic design projects which included backdrop banners for trade shows, brochures, websites and eventually animated explainer and training videos
The initial idea was very simple: a cloud that looked like a dive flag. This combined the two most basic pieces of the company (cloud computing and diving). I made a vector file of the cloud, overlaid it with text and a diver, colored it, and the logo was complete!
A couple years later, DivingGlobal expanded to other industries, so a new logo was needed for this new parent company. The product had evolved into a CRM/Booking Management app, so BookItGlobal (BIG) was launched. I kept the same iconic cloud shape I'd come up with for DivingGlobal, but it couldn't be confused for something it was not. I tried several iterations, since BIG was a parent company, I wanted to make sure that was understood. Thus, the smaller clouds on a blue background with a bit of split-complementary color to balance it at the bottom.
Moving forward, each of the other companies required logos that followed the brand.
The BookItGlobal website has gone through a lot of changes over the years. It began as a "fun" site with backgrounds such as the one on this page, but as the business evolved the tone needed to become more serious. It is a good example of my versatility in designing a site based on a company's overall feel, and being able to adapt my designs as a company changes its scope and tone.
These brochures were designed for BookItGlobal as a handout at the past two DEMA (Diving Equipment & Marketing Association) conferences. 2015 in Orlando, Florida and 2014 in Las Vegas, Nevada.
Provide potential clients both a high-level (outside of brochure) and detailed explanation (inside of brochure) of the services provided by BookItGlobal to businesses in the SCUBA diving industry.
On the outside, the basic information needed to be eye-catching, simple, and explain to potential clients a broad overview of what they could expect to read about when they opened the brochure. Inside, information needed to be laid out clearly in labeled sections while not coming off as sensory overload. While I was not responsible for the content in 2014, in 2015 I was given basic information and tasked with ensuring that it was engaging to read and portrayed BookItGlobal in a fun, exciting light.
500 copies of the brochure were printed and handed out at DEMA in 2015, slightly less in 2014. The sales lead at the shows was able to utilize sections of the brochure as talking points to further elaborate on the information contained therein. He coordinated his speech in a way that coincided with the fun and exciting way the content was written, and we were able to lock in several interested leads for a demo of the product outside of the conference.
DEMA in 2012 was the first year we attended the conference. We had a booth designed around my logo and an animation. In addition to this, we had a vinyl pull-down poster outside of the booth, which I designed. I will be focusing on that poster in this section.
The poster was essentially both a sign for our booth and a brochure to hand out to patrons. The diving industry is notorious for running their business on paper, so this ad was intended to target dive stores whose offices include mounds of paperwork, liability forms, paper registration.
Since this was both a poster and brochure, it couldn't be as information heavy as Mike would have liked. I condensed the facts about DivingGlobal into three compact sections and headed them with a graphic. I included a QR code at the bottom of the poster to add an extra level of technological sophistication to the company's overall look (We were using an iPad synched with Apple TV to provide demos to groups of people at the booth). The poster itself was actually still in use up until a year ago, so not only was it a successful ad campaign, but it also had longevity.